SAN FRANCISCO: Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home
Cook said that he has had both an iPhone 6 and an iPhone 6 Plus for months in what is "a privilege of being at Apple."
He took part in a clapping count-down inside the window-walled shop before swinging open a glass front door to let iPhone 6 buying there commence.
Cook's local Apple Store was among the last to join in an iPhone 6 roll-out that began many time zones away in Australia.
Television news footage from Australia showed a man identified as the first iPhone 6 buyer drop his new purchase while fumbling it out of packaging to show a reporter.
Buyers from China, deprived of the latest iPhone launch at home, were Friday among the first in line in Japan to grab the "6" and its new large-screen cousin as Apple hit back at rivals.
Licensing problems in China meant the global rollout went ahead without the huge and lucrative market, in a blow to Apple which had trumpeted its inclusion in the initial wave of the last iPhone launch.
Both new iPhones have larger screens in what some consider Apple catching up with the "alphabet" trend pioneered by competitors.
The iPhone 6 has a screen of 4.7 inches and the 6 Plus is 5.5 inches, reflecting a growing preference for bigger displays, despite Apple's earlier vow to stick with the traditional size.
Main rival Samsung has long had a range of larger handsets, which are popular in Asia, and will soon release a new Galaxy Note 4 phablet.
Apple says more than four million pre-orders were received in the 24 hours after the sale was announced.
Other markets launched Friday are Singapore, Britain, France, Germany, the United States, Canada and Puerto Rico. Some 20 more countries will get the new iPhone from September 26
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Apparently, a lot of people want the iPhone 6
Apple sold a record 4 million iPhone 6 and iPhone 6 Plus smartphones on Friday, the first day that the new iGadgets were available for pre-order, the company said Monday.
Demand for the new iPhones was so high that the iPhone 6 Plus sold out within hours. While many people who pre-ordered the iPhone 6 will get them this Friday, many others won't get their iPhones delivered until next month.
"Demand for the new iPhones exceeds the initial pre-order supply," Apple said in a statement.
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